Relaunches with refreshed packaging and a renewed desire for consumers to “Taste Joy in Every Supreme Moment”
UAC Foods Limited, makers of the leading Supreme ice cream brand, has unveiled a refreshed look and identity for its Supreme ice cream, heralding a new era for the brand. The refreshed look and identity were unveiled during a relaunch event held at D’Podium International Event Centre on Thursday, March 3rd 2022.
The event was attended by key stakeholders of Supreme ice cream and UAC Foods Limited, including distributors and franchisees, who witnessed the unveiling of Supreme ice cream’s new look. The unveiling includes a refreshed logo and label, as well as an upgrade in the product tub from a creamy yellow to an exhilarating white look.
Delivering his keynote address, the Managing Director of UAC Foods Limited, Mr. Dele Ajayi spoke extensively about Supreme ice cream’s commitment to the continued delight of its consumers with its exciting range of flavours. He said, “Since inception, UAC has been committed to supplying Nigerians and the world with high-quality products that provide our consumers with the nourishment they need. The vanilla, chocolate, and strawberry flavours of our Supreme Ice-cream brand show our unfailing dedication to provide unique and delicious ice cream to our beloved consumers.”
He went further to highlight the impact of this commitment on UAC’s manufacturing process and stated that “This commitment is the reason we continue to seek and adopt improved approaches that ensure our products are not only delicious but good for the body and the environment. We have taken advantage of the latest technology in our effort to reduce our carbon footprint and save energy, by installing a solar hybrid photovoltaic (PV) system with a capacity of 800 kWp, one of the largest solar installations in West Africa. This provides UAC with clean energy, saving up to 2.000 tonnes of CO2 emissions per year. Today is a testament to the continuous drive for improvement with the refreshed look of our Supreme ice cream brand.”
Supreme ice cream’s new look and packaging were unveiled by the General Manager Marketing of UAC Foods Limited, Adebola Williams, who elaborated on the journey of Supreme ice cream’s operations from its inception to relaunch, and the brand’s desire for its consumers to ‘Taste The Joy In Every Supreme Moment’. She stated that “A brand that does not evolve will die. Our hope for the future for Supreme ice cream is reflected in our new look and identity. The new Supreme ice cream logo stands for what we are as a brand and what we would be for the future. It is bolder, modern, and reassuring. The heart represents where we want our consumers to place us, at the heart of their world, which is the life beat of anyone. The splashes are the different flavours of life and the joyous moments we want to promote. For us, Supreme ice cream depicts a celebration of life’s joyous moments. We want consumers to celebrate the awesome moments in life with Supreme ice cream.”
Brand Manager, Ponmile Alabi, also expressed gratitude to key stakeholders who had contributed significantly to the growth of the organisation, while appreciating franchisees and distributors for their commitment to the UAC brand. She continued by stating that “The past few years have been tough with a lot going on around the world; but I stand here today honored to assure you that tough times never last, only tough people and tough brands do. Supreme ice cream has definitely proved itself as a resilient brand. Together, we have overcome these tough times and have come out stronger than ever. Today, we herald this strength with the official unveiling of our refreshed identity and packaging.”
With its renewed look, Supreme ice cream promises to keep innovating to better serve its esteemed consumers, employing the best of technology, people, and processes to ensure that consumers can live every moment in a joyful state and celebrate the joys of life.
Supreme ice cream joined the UAC family as its ice cream brand in 1994, with three key flavours; the vanilla strawberry flavour, vanilla chocolate flavour, and the vanilla flavour. In 2013, the on-the-go pouch range of Supreme ice cream was introduced in six variants before the tubs were upgraded in 2014 to a creamy yellow colour. For 28 years, Supreme ice cream has continued to evolve in its flavours and packaging, as UAC Foods champions processes to better satisfy its consumers and give consumers the opportunity to taste the joy in every Supreme ice cream moment.