500,000 girls in Nigeria to be reached annually
Lagos, Nigeria (July, 2021) – Kimberly-Clark Nigeria, a leader in personal and essential feminine hygiene products continues to meet the sanitary hygiene needs of its female consumers through its leading sanitary towel brand, Kotex, and its girl-child empowerment initiative, She SABI.
A local adaptation of the company’s global “She Can” programme, the She SABI initiative champions women’s progress by fighting period stigma, which is associated with consequential financial and social barriers. In less than a year, thousands of young female Nigerians have benefitted from the programme’s school and community education initiatives.
The initiative in Nigeria underscores Kimberly-Clark’s global vision to lead the world in essentials for a better life, as it seeks to achieve its objectives in Nigerian communities. Through this programme, Kimberly-Clark provides young girls with the much-needed support and advice at a time critical for positive growth and development of self-esteem, self-confidence, and socialization skills. With the assistance of “Kotex Big Sisters”, Kimberly-Clark visits secondary schools and creates an atmosphere of trust and openness where they answer questions young girls are unable to ask adult family members and friends.
When asked about the purpose and mission of this initiative, General Manager of Kimberly-Clark Nigeria, Vani Malik, who is also a strong advocate for menstrual hygiene promotion and girl-child empowerment said, “We strongly believe that the life of a young girl should not change as soon as she starts her periods. We intend to empower these young girls with the right knowledge on menstrual hygiene when they begin their journey into womanhood.”
Speaking on the impact of the She SABI initiative in Nigeria, Kimberly-Clark Nigeria’s Marketing Director, Kemi Saliu, said, “through this initiative we have given thousands of young girls the information, freedom and confidence they need to live their lives. We are actively working towards educating over 500,000 secondary school girls annually, on menstrual hygiene and period stigma eradication.”
Kimberly-Clark, established in 1852, launched in the Nigerian market in 2012 and has since been dedicated to continuously providing consumers with essential products for better living. Known for products such as Huggies and Kotex, Kimberly-Clark has built a stellar reputation in the industry for its heritage of quality products and its commitment to making a positive impact in the communities it serves, lives, and works in.
For almost 150 years, Kimberly-Clark has sought new and innovative ways to make lives better for consumers across the globe. Today, Kimberly-Clark operates in 175 countries, catering to billions of people around the world. With a wide range of quality products innovated from creativity and an understanding of people’s most essential needs, Kimberly-Clark products are used by ¼ of the world’s population.